The truth of the matter is, anyone can put your house “on the market.” Putting a sign in the yard, adding the property to MLS, and adding some pictures to social media is pretty standard fare when it comes to listing your house for sale. However, it is my goal as your Marketing Agent to put your house in the market.
Putting your house in the market means that I’m going to consider your unique situation when it comes to selling your home, and create an approach to marketing your home that is tailored to your needs. Determining how quickly you want the house to sell, your goals in selling, and analyzing the competition tells us how to position your home in the market and the ways in which we need present your property.
Not only is it important to me to sell your house and maximize your profits, I also want to make this an enjoyable experience for you. I know firsthand what it’s like to deal with moving and selling a home multiple times due to relocation and personal interest moves, and I want to do everything I can to help you with the process from start to finish. In order to do this, I make sure I understand both your needs and the unique selling features of your home to make sure you are competitively placed in the market for success.
On my first visit to your home, I’ll mainly be looking at the property and getting to know your unique selling position. As your marketing agent, I’m going to take several factors into consideration when it comes to how I promote your home, and knowing how quickly you want to sell and your unique home features is crucial. I’ll come with some comparable listings that have been listed recently to give you an idea on the health of the market, and I’ll provide some ideas for you in terms of pricing based on your goals, and advice on possible changes that need to be made to the interior and exterior of the home. Though I’ll provide ideas based on market insights and location experience, the choice on how to price your home is ultimately yours.
Once you’ve decided to work with me, I’ll go over the exclusive representation agreement with you that lists out exactly what I will do for you as your Marketing Agent, as well as terms and considerations regarding our agreement. Once I do this, I’ll set up a time with you to come back to get professional photos of your home and to take measurements.
We will take some professional photos of your house, and depending on the style and layout, we may do a drone/camera video of the inside or outside as well. Having your home staged well for the photos can make a huge difference in how quickly the home sells, as most people look at photos online before choosing to look at a property. This is how we introduce your property to the world!
On this day, I will also take measurements of rooms and get appropriate room/appliance/remaining items information to attach with the listing.
Once we have a signed the representation agreement, have settled on price and have taken photos and measurements, it’s time to officially get your home in the market! With permission, I will place a sign in your yard, make your listing live in our online MLS system, do an e-mail blast to 500+ Realtors® letting them know your home is in the market, and promote your home online through co-operative company listings.
Moving forward, there are several things I will do to promote your home, including but not limited to: social media posts, videos online, mailers, open houses, and Realtors® luncheons.
While your home is in the market, it is my job to protect your interests and respect your wishes when it comes to selling your home. I’ll present any offers I receive to you, provide updated market information, and do all I can to make sure the selling of your home goes smoothly.
If you are ready to get your home in the market, one of the first things to tackle is getting your home ready for showings.
Home staging is the process of getting your home ready to be put in the market and be seen by potential buyers. When staging your home, your ultimate goal is to make it as welcoming and desirable as possible. In order to do this, you want to present your home in a way people can envision it as their own. It can feel uncomfortable to be in spaces that belong to other people, especially personal spaces like bedrooms, closets, and bathrooms if they are cluttered with personal belongings. Doing what you can to make these areas more welcoming and open helps buyers to make a connection to your home.
First impressions are everything, and you want to make sure that from the second potential buyers pull up in the driveway, they feel attracted to your home. If the outside looks unkempt due to poor landscaping or full gutters, peeling paint or dirty fixtures, potential buyers may not even go into a home. The outside of a home offers an idea of what the inside may look like, and many buyers drive by prior to showings to see if it’s a home worth looking into.
Make sure their first impressions of the house – curb appeal, front door area – are good ones. Take down any overly personal items like sports gear, trikes, and toys and get rid of unnecessary items to make the home look well cared for and clean.
First impressions inside the home are just as important. Touching up paint, fixing squeaky doors and patching any holes or cracks can help a home appear well-maintained and in good condition. This does not necessarily mean you need to repaint the entire house neutral or remove anything that doesn’t look like it is from Home and Garden, but you need to go over the home with your trusted Realtor® to make sure your home is looking its best.
Remove any unnecessary items, especially around the entrance of the home and doors of rooms. Take extra kitchen appliances off the counters, and put away any personal items in the bathrooms. Keep some boxes around to store clutter for quick home showings. Take unsavory items out of bathrooms – plungers, extra toilet paper, toothbrushes, etc. The goal here is to make sure people don’t get distracted by clutter so that they can focus on the potential of your house. Taking away personal items when possible helps buyers envision it as theirs, instead of yours.
If possible, remove any unnecessary pieces of furniture or over-sized toys in order to make the rooms look larger. Open the blinds and pull back the curtains to let in natural light. Make sure all light fixtures have working bulbs – otherwise potential buyers may think there is an issue with the fixture. It’s little things that you may overlook in your daily living that potential buyers will notice.
Scent can be a huge deal for people, and the wrong smell can turn people away from your home immediately. Make sure the trash and litter boxes are out of the house, your garbage disposal and sink are clear, your carpets are clean, and you haven’t been cooking any overly fragrant foods. Also, fresh baked cookies, popcorn, brewed coffee, or candles in the scent of baked goods give off familiar, comforting fragrances. (Do not leave burning candles out for showings. It’s a fire hazard!)
Keep air circulating the best you can and open windows when possible to have plenty of fresh air coming in. Ozone machines can also help with lingering odors and it’s best to move litter boxes and crates outside or into the garage if possible.
Taking advantage of mirrors can make rooms look larger, especially when placed opposite windows. Using different textures can make a space feel more cozy, so feel free to add some textured throw pillows or fur throws to a sofa. Floating the furniture, instead of keeping it tight to a wall, can make a room feel more spacious and functional.
Fresh flowers, cozy blankets, throw pillows, and neutral colors welcome potential home buyers and make it easier for them to envision your home as their new home. You don’t have to lose your personality in the process of selling your home, you just need to take other people’s taste and preferences into consideration.